Black Friday Sales Anticipated to Reach All-Time High

Online sales during Black Friday are expected to hit record numbers this year.

Black Friday, the day after Thanksgiving, has become one of the biggest shopping days of the year. In 2021, shoppers spent a record $8.9 billion online on Black Friday, according to Adobe Analytics. This year, experts predict that online sales will reach $9.4 billion, a 5.5% increase from last year.

There are a number of factors driving the growth of online Black Friday sales. First, more and more people are shopping online. In 2021, 54% of shoppers purchased at least one item online during Black Friday weekend, up from 49% in 2020.

Second, retailers are offering more deals and discounts on Black Friday.

Many retailers start their Black Friday sales early, and they offer deep discounts on a wide range of products, including electronics, clothing, and home goods.